Usage Guide for Buyer Intent Data

At IntentRush, we provide powerful, high buying intent data to completely transform your marketing effectiveness.

Keep in mind that getting the data is just the first step — how you leverage it determines your success.

This guide outlines proven strategies to maximize your IntentRush data investment, emphasizing a strategic, multi-channel approach that prioritizes education, quality, and statistical advantage.

Understanding the Data: A Numbers Game

While no dataset is perfect, IntentRush data significantly boosts your chances of reaching the right prospects compared to traditional methods.

Adopt a "needle in the haystack" mindset, focusing on the statistical edge our data provides. With daily updates capturing prospects actively searching for solutions like yours, freshness is key.

Consider purchasing weekly data updates, as prospects, especially in fast-moving industries, often make decisions quickly. Even a few conversions from high-intent, high-net-worth prospects can deliver substantial ROI.

The most successful IntentRush clients follow these principles:

• Education before promotion: Build trust with value-first content.

• Quality over quantity: Target smaller, highly qualified segments first.Multi-channel strategy: Combine Meta, LinkedIn, email, and phone outreach for maximum impact.

Below are detailed best practices for each channel to optimize conversions while respecting the premium nature of this intent data.

🔐 100% Secure Purchase

Meta Best Practices

Custom Audience Creation

IntentRush data excels in Meta’s custom audience feature. Upload your data using multiple identifiers (email, phone, name) to maximize match rates.

Segment audiences by intent signals—e.g., buying intent level or product category—for personalized messaging aligned with the buyer’s journey.

Update custom audiences weekly with fresh IntentRush data to target prospects with current buying intent. This ensures your campaigns stay relevant, as interest can fade quickly.

For B2C campaigns, use these high-intent leads to create "Custom Audiences" on Facebook/Instagram, enabling highly targeted ads.

Lookalike Audience Strategy

Leverage Meta’s lookalike capabilities to scale your reach. Start with 1% lookalikes based on your highest-converting custom audiences for the best match to ideal customers.

Experiment with broader ranges (3-5%) as performance data grows. Create multiple lookalikes based on different intent segments (e.g., net worth or product interest) for A/B testing.

For B2C campaigns, use IntentRush data as a seed for "Lookalike Audiences" to find similar prospects at scale. Refresh lookalikes monthly with your latest high-converting audiences to reflect current trends.

Ad Creative & Messaging

Focus on educational, value-first content that addresses prospects’ pain points based on their intent signals. For example, if prospects are researching investment options, offer insights on approaches rather than immediate product pitches.

Use sequential campaigns:

• Awareness: Educational content.

• Consideration: Highlight your unique value proposition.

• Conversion: Include calls to action.

For high-net-worth segments, incorporate social proof like testimonials or case studies to boost credibility. In B2C campaigns, consider starting a newsletter on a topic related to your product to build trust before promoting.

LinkedIn Implementation

LinkedIn is ideal for B2B campaigns using IntentRush data. Upload verified contacts as matched audiences in LinkedIn Campaign Manager, allowing 24-48 hours for processing.

Use the LINKEDIN_URL field to send personalized connection requests that reference prospects’ current needs, positioning your solution as relevant.

Company Targeting

For B2B intent signals, use LinkedIn’s company targeting to reach decision-makers beyond your data’s specific contacts. Create company lists from IntentRush data and upload them separately. This broadens your reach within organizations likely to buy.

Lookalike Audiences

Create LinkedIn lookalikes from your IntentRush seed data, starting with 10-15% expansion to find similar professionals. Test broader audiences as you refine performance.

Ad Creative

Use Sponsored Content and Articles for longer-form educational content that establishes expertise. For B2B prospects, mention your LinkedIn connection request in follow-up messaging and offer a consultation to deepen engagement.

Email Marketing Guidelines

Email marketing is a direct way to engage IntentRush prospects but requires careful execution to protect deliverability and build trust. Use the BUSINESS_EMAIL field for B2B campaigns and verify emails with a service like MillionVerifier.com to eliminate bounces, as ~20% of emails become abandoned annually.

B2B Email Strategy

Develop a concise 2-3 email sequence:

• Introduction: Brief value proposition addressing the prospect’s intent.

• Case Study: Share a relevant industry success story.

• Follow-Up: Reference your LinkedIn connection request and offer a consultation.

B2C Email Strategy

For personal campaigns, start with a newsletter on a topic adjacent to your product to provide value and build rapport before pitching.

Best Practices

• Use conversational, spam-free subject lines and copy personalized to intent signals.

• Include clear opt-out mechanisms to maintain list health and comply with regulations.

• Send from a separate domain to protect your primary domain’s reputation.

• For high-volume campaigns, consider IntentRush’s managed email service for technical compliance and reputation monitoring.

Last Thoughts

Phone Contact Considerations

• B2B Campaigns: Use DIRECT_NUMBER or MOBILE_NUMBER for follow-up calls to key decision-makers only after initial email or LinkedIn contact. Leave concise, value-focused voicemails.

• B2C Campaigns: High-net-worth individuals rarely answer unknown numbers. Establish trust through email or ads first.

• Legal Compliance: Always check the DNC (Do Not Call) column and never call numbers marked “Y”—this is a legal requirement.

• Avoid “smile and dial” tactics, as carriers may flag calls as spam.

Campaign Measurement & Optimization

• Track Daily: Monitor performance during the initial 30-day test period.

• Report Conversions: Share results with IntentRush to optimize data filtering.

• A/B Test: Experiment with segments to identify top-performing intent signals.

• Scale Gradually: Start with high-value segments (e.g., highest net worth) and expand as ROI is proven.

Key Takeaways

• Freshness is Critical: Leverage daily-updated data and consider weekly purchases to capture prospects at peak intent.

• Multi-Channel Approach: Combine LinkedIn, email, Meta ads, and strategic phone outreach for B2B and B2C campaigns.

• Quality Over Quantity: Focus on smaller, high-intent segments for better results.

• Compliance: Respect DNC regulations and verify emails to maintain deliverability.

Need help with your IntentRush data implementation?

Contact your account manager or email [email protected] for assistance.

SOME WORDS FROM OUR CUSTOMERS

Introducing EverydaySystem – A Smarter Way to Build and Grow

After years of testing, refining, and learning, I’ve put together a system that has completely transformed the way I work, and now, I’m sharing it with you.

EverydaySystem brings together the best strategies for consistency, clarity, and progress into one simple framework. It helps you define your vision, focus on what truly matters, and take meaningful action every day.

Most productivity advice is all about squeezing more into your schedule. But working harder isn’t the answer if you’re not heading in the right direction.

EverydaySystem shifts the focus from just "getting more done" to building a system that works for you - one that’s rooted in two core pillars: Clarity and Momentum.

Clarity helps you get define your vision and focus on what truly matters.
Momentum lets you build sustainable habits and keep making progress.